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Service vs. Strategy
Higher education has, for the most part, not come to grips with what marketing is. It is all too often thought of as a collection of services – design, messaging, graphic standards, visual branding,...
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The Sky’s the Limit with Facebook’s Ad Platform
I have been delving into Facebook’s ad platform in the last few months and have to say I’m impressed. Google has built a $200 billion dollar business off little more than Adwords. If Facebook can...
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